Update: The video was taken down for copyright. Watch below as the audience reacts to the Pro Display XDR Stand and how quickly the slide showing the price is removed from the stage: The video description reads, “$999 for a stand lmao.” The YouTube comments speak for themselves.
YouTube user ‘The Default Project’ shared this exact moment from the WWDC keynote, a video which has racked up over 700,000 views in one day. Yes, a $999 USD stand from Apple is real in 2019. Apple Pro Display XDR.Rumours leading up to WWDC claimed Apple was set to tease a new Mac Pro and display, and after the keynote, we discovered the leaks were indeed true.Īpple’s all-new Mac Pro is what professionals have been waiting for, while the companion Pro Display XDR, starting at $4,999 USD, is a stunning monitor in itself.īut at one point of the WWDC keynote, when Apple announced pricing for the Pro Display XDR, all was well until the on stage slide showed off the $999 USD price tag for the Pro Display XDR Stand. The monitor starts at $4,999 USD with a glossy screen and $5,999 USD with an anti-reflective glass etching. During its WWDC presentation, Apple compared Pro Display XDR to a reference monitor and guaranteed its color accuracy. And despite not being an OLED, Apple touts a 1,000,000:1 contrast ratio, though we don’t yet know if this is dynamic or static. It fully covers the DCI-P3 color gamut with 10-bit color depth, and its new backlight can maintain a 1,000 nits constant brightness or 1,600 nits peak brightness. A quick refresher on the Pro Display XDR monitorĭesigned for creative pros, the Pro Display XDR features a 6K resolution in its 32” panel. Although they don’t have the most innovative nor flexible hinge, quality stands can be bought for a tenth of the price Apple is charging. Because it supports a VESA mount, it can be installed on any third-party VESA compatible stand. While many have been baffled at the stand’s stratospheric pricing, it’s not the only option. Image source: Screencap of WWDC live stream. In addition, Apple also announced a VESA monitor mount adapter for $199 USD. Apple priced this stand at $999 USD and won’t be including it with the monitor. released its Pro Display XDR in parallel with the updated Mac Pro at its World-Wide Developer Conference yesterday, and its new $999 monitor stand garnered a lot of attention.Īlongside the Pro Display XDR, Apple demonstrated its new Pro monitor stand, which can smoothly transition between a variety of angle adjustments and swivel to turn the monitor into portrait mode.
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